Taittiriya Upanishad is a part of the Yajur Veda. A verse says “Matru devo bhava, Pitru devo bhava, Acharya devo bhava, Atithi devo bhava”. Means – Be one to whom your mother is a god; be one to whom your father is a god; be one to whom your teacher is a god; be one to whom your guest is a god – this Upanisad teaches the importance of following the path of charity, duty and dharma.
‘Tithi’ in Sanskrit means date ‘Atithi’ is one who arrives at your doorstep – unannounced. Emphasis in the Upanishad was on the good treatment of even the unexpected guest – who knows it well may have been god – testing the munificence of the host 
. This is the tagline of the initiative of Ministry of Tourism, Government Of India to tap the full potential of tourism in India.
. This is the tagline of the initiative of Ministry of Tourism, Government Of India to tap the full potential of tourism in India.
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